![]() ![]() The new AI based Generative Search Experience that Google is soon to launch has search results page loaded with images that are pulled from web pages. Google and other search engines have started showing images even on the web search results pages. If you think image SEO is done only to help you rank higher on Google Image Search, then you are wrong! Image SEO involves using best practices to ensure your images are crawled, indexed, and displayed on search results for a relevant search query. With search engines now doing all the heavy lifting to find the best relevant images, users are provided with a sea of opportunities to not only consume images but create images using AI tools. “A picture is worth a thousand words.” Even though this adage was used first during the print era, its relevance doubled if not multiplied in the internet era. The answer to this lies in the decreasing attention span of people and their growing tendency to consume visual content. So, why should you care about Image SEO in the first place? Google Fixed These Issues with Past Image Algorithm Update. ![]() How does the Google Image Algorithm Works in 2023?.How On-Page SEO Decides the Fate of Images in Google Search?.What Does Google Say About the Google Image Algorithm Update?.How Often Does Google Change Its Image Algorithm?.How to Start Optimizing Your Images for On-Page SEO?. ![]() Today’s update will allow Chrome browser users on desktop to right-click on any image on a web page, then go to the new menu option “Search image with Google Lens.” This is the same menu where today, you could save or copy the image or open it in a new tab. Prior to this, the company had announced it would be integrating Lens with Chrome on the desktop, as well, in the “coming months.” This April, Google also rolled out Lens-powered multisearch capabilities on mobile allowing users to search with both text and images combined - hinting at the company’s broader plans to further invest in Lens technology to make searches feel more natural. Previously, Google had offered Lens capabilities in Image search and Google Photos on the web, but its fullest offering was on mobile devices. Instead of opening a new tab to perform a search, you’ll be able to use Lens on the same page in your Chrome browser to do things like translating an image’s text, identifying an object in an image or getting the original source from an image. Today, Google is rolling out a new way to use Google Lens on the desktop. Google has been working to better integrate its visual search tools from Google Lens into its browser to enable new types of searches that can identify what you see, not just search for things you type.
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